New revenue from reader relationships
Allspice is designed to help publishers create new revenue streams from the reader relationships they are already building. Participating publishers can earn revenue through Allspice Premium subscription revenue share, premium products sold through Allspice from their own content, and planned grocery affiliate pass-through for supported integrations.
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Overview
Allspice gives publishers a way to participate in revenue generated from readers who discover and use Allspice through their site.
There are three revenue share models:
- Allspice Premium subscriptions: publishers receive 25% of net subscription revenue from attributed users
- Publisher-created premium products: publishers receive 90% of net revenue from premium products sold through Allspice that are based on their own site content
- Grocery / ingredient shopping commerce (planned): for supported integrations, Allspice intends to pass through 100% of attributable grocery affiliate revenue to the publisher/site, subject to applicable partner terms
"Net revenue" means revenue after payment processing fees, platform fees, refunds, chargebacks, and applicable taxes.
Allspice Premium subscription revenue share
Participating publishers receive 25% of Allspice Premium subscription revenue, after fees, for subscriptions attributed to their site.
This applies when a reader discovers Allspice through your site and later becomes an Allspice Premium subscriber.
The subscription does not need to happen during the same visit. If the user originally created their Allspice account from your site, future Allspice Premium subscription revenue can still be attributed back to your site.
How Premium subscription attribution works
Allspice Premium subscription attribution is based on where the user's Allspice account originated.
A Premium subscription may be attributed to your site when:
- the reader creates their Allspice account through the Allspice widget on your site
- the reader starts using Allspice on your site and later upgrades
- the reader subscribes inside the Allspice app after originally creating their account from your site
If a reader creates an Allspice account while using the widget on your site, then later opens the Allspice app and subscribes to Premium, that subscription can still be attributed to your site.
Premium products created by publishers
Publishers will also be able to sell premium products through Allspice.
For premium products that are created by the publisher and based on the publisher's own site content, the publisher receives 90% of net revenue.
This is separate from the Allspice Premium subscription revenue share.
The 25% revenue share applies to Allspice Premium subscriptions. The 90% revenue share applies to premium products that are created from your content and sold to readers through Allspice.
Grocery & ingredient shopping commerce
Supported grocery and ingredient shopping integrations are planned. For those integrations, Allspice intends to pass through 100% of attributable grocery affiliate revenue to the publisher/site, subject to applicable partner terms.
This is separate from Allspice Premium subscription revenue share and publisher-created premium products. See the Affiliate links doc for current setup guidance.
Examples of premium products
Premium publisher products may include:
- premium meal plans
- premium recipes
- paid recipe collections
- seasonal cooking guides
- grocery-focused recipe bundles
- future paid products created from your site content
If your site creates a paid 7-day dinner plan using your own recipes and sells it through Allspice, your site would receive 90% of the net revenue from that product.
How payouts are calculated
Revenue shares are calculated on net revenue.
Net revenue generally means the amount actually received after deductions such as:
- payment processing fees
- app platform fees, when applicable
- refunds
- chargebacks
- applicable taxes
For Allspice Premium subscriptions, the publisher share is 25% of net revenue from attributed subscribers.
For publisher-created premium products, the publisher share is 90% of net revenue from products based on that publisher's content.
For planned grocery and ingredient shopping integrations, attributable affiliate revenue is intended to pass through to the publisher/site at 100%, subject to applicable partner terms.
Timeline
Revenue sharing and payouts are expected to go live shortly after the premium meal plan system.
The payout infrastructure is being added alongside meal planning because payouts are needed for both Allspice Premium subscription revenue sharing and publisher-created premium products.
These systems will become available by the end of June 2026.
Questions and support
If you have questions about revenue sharing, attribution, premium products, grocery affiliate pass-through, or payouts, please contact Allspice support through the Publisher Portal, or email us at support@allspicelabs.com.
Allspice is being built with publishers, not against them. Our goal is to create new revenue opportunities for publishers while keeping the reader experience useful, accessible, and aligned with the value of publisher content.